Good Sign blog

GoodSign_buyer_expectations_vs_seller_capabilities

2 min read

Does Buying Behavior Change Faster Than Ability to Create Offering?

The other day I attended an event where sales coach Mika D. Rubanovitsch @Rubanovitsch was talking about sales, marketing and customer behavior. His key statement was that the buying behavior of customers is changing way faster than companies’...

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1 min read

How to Efficiently Monetize Your ServiceNow Items?

Certified ServiceNow integration for pricing, billing and monetization Service Transformation Calls for New Business Systems Since its birth in 2004...

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2 min read

Recurring Revenue – Easy or Difficult?

From Products to Smooth Services The World Economic Forum has anticipated that all products will have become services by the year 2030. This is quite...

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1 min read

Connected Data Enables New Recurring Revenue Business

From Product Design to Service Design Design used to be associated with tangible materials like wood and glass and plastic and metal: Rococo...

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3 min read

Contract is the Service Business Operations Engine in the Digital Era

Contract Documents Have a New Meaning in the Digital Era If you were asked to visualize a contract, would you think of a pile of paper with hand...

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2 min read

How to Close “Buyer – Seller Perception Gap” in Monetizing Pay per Use and Outcome

“Customer expectations have been permanently upgraded”, stated Henrik Ehrnrooth, President & CEO of KONE Corporation in his opening key note at the...

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